By Michael Zelmer, Fairtrade Canada
As we put the finishing touches on what could prove to be the most exciting Fair Trade campaign in Canadian history, we should take a few moments to lay out what we’re doing and how everything works.
Step by Step
The idea behind the Take a Step for Fair Trade campaign, which officially launches on the first day of Fair Trade Fortnight (May 1-15), is that we can each go a little further with Fair Trade than we already do, and that all of our steps added up together get us that much closer to the fairer world we all want to see.
Your Steps Count!
Taking a step (or many) is the really important bit, but having them counted is important too. That’s why we created the amazing Step-o-Meter!
It’s pretty simple, really - you just click on the blue box that says “Add Your Step” at the top of any page on the campaign website, and then you’re off and running.
It’ll take you less than a minute or two to have your step added to all the other steps people have already taken…. Heck, why not add a step right now?!
Really. Well, sometimes. Keep an eye on the little black box on the front page of the website.
That’s where you’ll find information related to you taking a step on that day, and that could mean random prize draws. In fact, we’ll have prize draws running everyday during Fair Trade Fortnight (May 1-15), and probably at different times throughout the year too.
Fame, If Not Fortune
If you take a particularly fun step, then there’s a good chance we’ll feature it on the front page of the site or in our Step Hall of Fame (basically, a history of all the steps we feature throughout the year).
You may even find some familiar faces in there as the campaign rolls on….
Be sure to tell as many people as you can about the steps you take, and encourage them to take steps of their own too. It’s always good to give people a link to the campaign site at fairtrade.ca/step, and add #FTStep for Twitter too (#ÉquiPas for French tweets).
And There You Have It….
We’ll be counting throughout 2012. So keep coming back to register your steps until the end of the year, and then keep stepping!